How did you get started in your business?
People like to share their stories with people.
What do you enjoy most about your profession?
A question that inspires a good, positive feeling.
What advice would you give someone just starting in your business?
Everyone likes to feel that their answers matter.
What one thing would you do with your business if you knew you could not fail?
This is this person's dream and it will give them a chance to fantasize. You will notice that people will always take a few minutes to really ponder their answer.
What makes your approach to the industry different?
This is an opportunity to do a little bragging.
What significant changes have you seen take place in your industry through the years?
This is a great question to see where the industry has been and where it may be going.
What do you see as the coming trends in your industry?
This is a great question. Everyone has some ideas that inspire additional comments and insights.
Describe the strangest or funniest incident you've experienced in your business.
This gives people an opportunity to share their "stories".
What one sentence would you like people to use in describing the way you do business?
Almost always a person will stop and think really hard before ¬answering this question.